31ST MARCH

WORLD BACKUP DAY

Don't be an April Fool. In a world bursting with data, being prepared is not just an option — it's a necessity. Safeguard your digital life today.

More information has been created in the last two years than in all of recorded history before it.

The Reality of Data Loss

Losing it is more common than you might think.

116k

Phones Stolen in London (2024)

6.9bn

Images shared on WhatsApp every day

54%

Of people lost data in 2023

70%

Have accidentally deleted files

Why it matters

Imagine waking up to find your digital treasures vanished: emails, photos, documents.

More information has been created in the last two years than in all of recorded history before it.

It's not just about preventing loss; it's about reclaiming control of your digital legacy.

Malware
Hardware Failure
Theft
Accidents

The Golden Rule: 3-2-1

3

Copies of Data

Keep three total copies of your data. If one fails, you have two spares.

2

Different Media

Store on two different types of storage (e.g., your computer + an external drive).

1

Copy Offsite

Keep one copy somewhere else (like the Cloud) to protect against fire or theft.

Backup Arsenal

There isn't a one-size-fits-all solution. Mix and match these methods.

External Drive

Fastest for large backups and restores. Keep it safe and dry — just like a passport.

  • No monthly fees
  • High capacity
Cloud Service

The ultimate offsite backup. Accessible anywhere, but relies on internet speed.

  • Automatic sync
  • Theft proof
System Image

Use built-in tools like Time Machine or Windows Backup to clone your whole OS.

  • Restores settings
  • Full recovery
Mobile Devices

Our lives are in our pockets. Ensure cloud backup is toggled ON for photos.

  • Contacts & Pics
  • App Data
Optimisation Tips

Automate: Set backups to run automatically so they happen without you needing to remember.

Encrypt: Sensitive info deserves extra protection. Encrypt it so it stays unreadable to strangers.

Peace of Mind is Priceless

By taking a few easy steps today, you'll have the comfort of knowing that no matter what happens, your digital life remains secure and recoverable.

Your future self will thank you.